Wood substrate with engraved letters are one of the oldest form of advertisement which is still in fashion. They are mostly used for exotic businesses. There are a variety of wood variants that can be used plus a whole lot of finishes that can be given to any wood and letters which makes it even more exciting. Also other material like metal of plastic can be combined with wood to give unique looks.

Advantages : They can be termed as exotic among signage. The rustic look it achieves in aging is an advantage too

Disadvantages :  Will suit only specific businesses like resorts, art cafes etc. More expensive compared to other signage options.